Work Smarter

How to find the right tools to write your book

After I signed papers for my book deal, I started reading everything I could about how authors actually write books. Why? I had never written a nonfiction book, yet I was under contract with a German corporation to write a book.

What do the days of authors look like? Where do they even start? (I have a hunch that writers are especially prone to this “Am I doing it right?” fear because while we might get to see people writing articles in a newsroom, we get to see authors working on a book as frequently as we get to see

What is the science of winning an election, and why don’t politicians use that knowledge?

What’s the science of winning an election? We can know what the winners do, but that’s never made for good science, since you can’t isolate one variable at a time. (It’s a bit like looking at the list of the wealthiest Americans and trying to write a list of how to get rich. The winners tend to leave out the part about their rich dad who started everything for them.)

What we do know is this: most political scientists speculate that campaigns can influence the outcome of an election in the neighborhood of 2-5%. Last month I interviewed Christoper Wlezien,

The Neuroscience of First Impressions: This is Your Brain When You Meet Someone

Getting a single job in the voice over business is a question of patience and playing the odds. But just one moment or role can make a career. In Dave Calabrese’s case, it came when he visited Edge Studios to record an online tutorial for a corporation.

“He thanked us for bringing him in. Then he did a great job. And when he left, he thanked us again,” explains Dave Goldberg, the owner of Edge Studios, one of the entertainment industry’s leading agencies of voice overs. “After he left the studio, the receptionist” (who had been working at Edge Studios

Ready to get lucky?

Joan Didion

To free us from the expectations of others, to give us back to ourselves—there lies the great, singular power of self-respect.

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Can You Learn to be Lucky: Why Some People Seem to Win More Often Than Others by Karla Starr

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