What a day!
I recently finished collaborating with Chip Heath, coauthor of Switch and Made to Stick. Next year is Hilton’s centennial, and Chip and I just spent several months researching the company to write The Hilton Effect together. It was exciting to learn so much about its history and impact on the hospitality industry.
Why has the brand been so successful? Social psychology came to the rescue with a compelling explanation. Travel is infinitely beneficial: it expands our worldview and self-efficacy, increases our cognitive flexibility, and can make us happier by giving us more memories and peak moments. But
“All models are wrong, but some are useful.” – George Box
One of my favorite models explaining how we make decisions, evaluate things, and process information is the scale. When we have no opinion about something, the scale is empty, like so:
Learning about something is a process of collecting evidence. Each piece of information we get about something is like a marble: negative information goes on one side, and positive information goes on the other side. If we see a pile of free money, it’d be all positive information:
It appears that in one of the final round of edits, I deleted my favorite bullet point from the book, in the chapter on self-control. I’ll put it in the paperback version, but in the meantime:
Compared to people who stick with the salad, those who repeatedly eat the brownies severely undervalue their future self in the skinny jeans. Compared to people who keep hammering away studying an idea that they don’t understand, people who get distracted and start playing a game on their phone are underestimating how good it would feel to finally understand that concept.
Every smart decision