It’s a simple three-part framework that I’ve taught around the world—and now I can help adapt it to your organization’s unique challenges.

In a world increasingly driven by data, understanding how to utilize numbers to influence behavior is becoming a vital skill for leaders, marketers, and policymakers. In this engaging talk, I explore the psychology of decision-making, how data can be employed as a powerful tool for persuasion, and why so many common practices are wrong.

Key Points:

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