Calling all writers: make those numbers sing!


Don’t just report the data: show it

After developing Making Numbers Count at Stanford Business School with my coauthor Chip Heath, I’ve spent the past several years adapting and revising the material for a diverse group of audiences.

My favorite training helps my own people: writers. Journalists, copywriters, and communications professionals, this one is for you.

  • Signature workshop for writers. Can be delivered as a 45 minute turbo training, to a 2+ hour session, tailored for your publication’s style, content, and data usage.
  • Easy-to-remember framework. Straightforward steps designed to make your data sing and nudge audiences into action.


I’m an award-winning science writer and the bestselling coauthor of Making Numbers Count: The Art and Science of Communicating Numbers. (My writing and brainstorming partner, Chip Heath, also wrote Switch and Made to Stick.)

I also give personal one-on-one sessions.

(Ready to start? Go here.)


Select Editorial Clients


Testimonials

Absolutely superb. We had a blast while saving an untold number of hours, getting solutions we didn’t realize that we needed.

Nigel Glennie, SVP of Global Communications, Ecolab

Every organization needs this workshop. Helpful doesn’t begin to cover it…

CHLOE JOHNSON, HEAD OF INTERNAL EDUCATION AT SQUARE

Fantastic—I couldn’t believe how many insights were packed in.

SUE YORK, TRAINING MANAGER, AUSTRALIAN RESEARCH SOCIETY

Details

Includes:

  • 60-90 minute workshop (can be split up into 2 sessions), using the 4-part framework for communicating data developed at Stanford Business School
  • Exclusive 30-page Making Numbers Count workbook
  • Private password-protected webpage for participants, featuring links to the presentation deck, workbook, reading guides, and extra PDFs

Investment: $2k

Includes:

  • Discovery call with clients to analyze messaging pain points (30 minutes)
  • 2-hour workshop (can be split up into 2 sessions), using the 4-part framework for communicating data developed at Stanford Business School
  • Exclusive 30-page Making Numbers Count workbook
  • Private password-protected webpage for participants, featuring links to the presentation deck, workbook, reading guides, and extra PDFs

Investment: $4k

Includes:

  • 90 minute to 3 hour workshop (can be split up into 2-3 sessions)
  • Exclusive 35-page Making Numbers Count workbook
  • Private password-protected webpage for participants, featuring links to the deck, workbook, reading guides, and extra PDFs
  • Book signing
  • 2 follow-up sessions

Investment: $10k plus travel from PDX

Includes:

  • Preliminary discovery calls with client
  • Client approval of workshop modules and materials
  • 2.5 hour workshop (split up into 2 sessions)
  • Exclusive Making Numbers Count workbook
  • Bonus flowchart and customized style guide
  • Private password-protected webpage for participants, featuring links to the deck, workbook, reading guides, and extra PDFs
  • Book signing
  • Free giveaway for workshop participants
  • 3 follow-up sessions

Investment: $15k plus travel from PDX

Reach out now

Fill out this form, and I’ll be with you as soon as humanly possible.