Learn How to Talk About Numbers
PDF of workshop proposal here.
So, here’s the deal: I spent years researching and writing Making Numbers Count with my coauthor Chip Heath, the guy who also wrote Made to Stick and taught at Stanford Business School. We workshopped how to best build a framework for the book, for a while. What sounded nicest on paper.
AND THEN.
I learned a cold, hard fact: just because something sounds good in a lecture hall doesn’t mean that it’s the best way to actually teach the material. After a few years of speaking and revising my workshops, I’ve developed my own materials by adapting and revising hands-on experience for a diverse group of audiences.
I’ve done user testing to help people in the kind of real-life scenarios that you may know well:
- Staring down ugly spreadsheets under fluorescent lighting and trying to figure out what to write in the report that won’t make Cathy or Joel ask a million questions
- Staring down the abyss of a blank Powerpoint document, knowing that Frank will somehow already have comments
- Figuring out how to make your team’s efforts sound more impressive in the Q4 report
My workshops and instructional tools teach how to communicate complex data in a clear, engaging, and motivating way.
- Customized training. My workshops run from 90 minutes to full-day sessions, and can be tailored to solve your group’s specific problems.
- Easy-to-remember frameworks. Straightforward steps designed to make your data sing and nudge audiences into action.
- Bespoke style guides. I work with brand and marketing directors to ensure consistency and limit the inherent stress of interdepartmental communication.
- Ongoing support. Get virtual sessions, video explanations, follow-up calls, and email assistance.
I’m an award-winning science writer and the bestselling coauthor of Making Numbers Count: The Art and Science of Communicating Numbers. (My writing and brainstorming partner, Chip Heath, also wrote Switch and Made to Stick.)
I’ve worked as the data storytelling and communication instructor for Section4, and a former middle school math teacher with Teach for America, I bring deep experience as a teacher to:
- Group workshops
- Keynote presentations
(Ready to start? Go here.)
Select Clients
Testimonials
I’ve helped:
- Strategists and management to craft messages that resonate between departments
- Financial planners to discuss plans for clients
- Ad agencies
- Small business groups and marketing mavens to perfect their messaging
- Entrepreneurs and nonprofits pitching VCs and investors
- Sales teams
- Educational organizations transforming their communication strategies and devising new benchmark standards
- Communications, marketing, and PR departments
Sample Offers
Basic Virtual Workshop
Includes:
- 90-minute workshop
- 35-page Making Numbers Count workbook
- Private password-protected webpage for participants, featuring links to the deck, workbook, reading guides, and extra PDFs
- Follow-up 1-hour consulting session
Custom Virtual Workshop
Includes:
- Discovery session with clients to pinpoint messaging pain points
- 2 workshops, 90 minutes each (same day or staggered)
- 35-page Making Numbers Count workbook
- Private password-protected webpage for participants, featuring links to the deck, workbook, reading guides, and extra PDFs
- Follow-up session
Basic Live Workshop
Includes:
- 30-minute call to outline workshop
- 60 to 120 minute workshop (can be split into 2 sessions)
- Exclusive Making Numbers Count 35-page workbook
- Private password-protected webpage for participants, featuring links to the deck, workbook, reading guides, and extra PDFs
Customized Live Workshop
Includes:
- Preliminary discovery calls with client
- Workshop, ranging from 90 minutes to 4 hours (can be split up into 2-3 sessions)
- Exclusive Making Numbers Count workbook
- Bonus flowchart and customized style guide
- Private password-protected webpage for participants, featuring links to the deck, workbook, reading guides, and extra PDFs
- Book signing
- 2 follow-up sessions
I offer a few slots of special pricing for small businesses and nonprofits each year.
Reach out now
Fill out this form, and I’ll be with you as soon as humanly possible.