Karla Starr's first book, Can You Learn to Be Lucky? Why Some People Seem to Win More Often Than Others, was a Fast Company best book of 2018. She co-authored her second book, Making Numbers Count: The Art and Science of Communicating Numbers, with award-winning Stanford professor Chip Heath.

Starr and her work have been featured in publications and outlets including NPR, CBS Sunday Morning, The Atlantic, Slate, Popular Science, and The Guardian; she is the recipient of an award for the Best Science/Health story from the Society of Professional Journalists.

The behavioral scientist and systems thinker writes, gives workshops, and speaks on topics that clarify complex systems, including resilience, the shortcomings of a data-only view, invisible systems, and status dynamics in the workforce.

The author, keynote speaker, and consultant advises organizations worldwide from her home in Portland, Oregon, where she spends 50% of her time patting herself on the back for developing this website and 50% of her time wondering how to move things around a little without breaking it all.