Where Systems Meet Soul
I help people and teams see data and beyond, to the complex systems influencing their behavior, creativity, and productivity—then give them frameworks and tools to make lasting change | Behavioral Scientist & Systems Thinker | Co-author of MAKING NUMBERS COUNT
Making Numbers Count: The Evolution
Life After Metrics
Making Numbers Count was the result of researching and testing frameworks on numbers, communication, and cognition for years. The first few talks and workshops went well—but as I developed long-term relationships with clients, I started to notice the gaps between the book and real life.
The Adaptive Loop
Sustainable Productivity
How can we hold it together when everything is falling apart? Systems thinking teaches us that everything has cycles and seasons; ebbs and flows. My first book, a Fast Company best book of 2018, Can You Learn to Be Lucky? Why Some People Seem to Win More Often Than Others, taught about the upswing. My third book, The Infinite Loop, teaches how to stay the course.
Books
Can You Learn to Be Lucky? was a Fast Company best book of the year.
Making Numbers Count was a WSJ-bestseller.
(I wrote 100% of one of them and most of the other 😉 )
Workshops
Straight from my brain to your organization. Like Chip Heath—but backwards, in high heels, and tech-savvy.
Partners Who Value Innovation & Clarity
From global brands and bold startups to thought leaders, I've helped diverse organizations clarify their messages and bottle their brilliance.
Square
Financial Planning Association
Morning Brew
Ziba
SHRM
Featured Collection
Latest Posts
Reviews & Testimonials
Karla Starr's Can You Learn to be Lucky is a rollicking journey through the land of luck—an entertaining and insightful tour of stories and science that explores the origins of luck, why some people are luckier than others, and how we can all raise our chances of become luckier by design. A wonderful book that manages to be fun, smart, and important all at once.
Adam Alter
NYU professor, NYT bestselling author of Drunk Tank PInk
A clever, captivating read on how seemingly random events sometimes have predictable patterns behind them. If you believe chance favors the prepared mind, this is the book to prepare your mind.
Adam Grant
NYT bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg
I don't know when I've been so wowed by a new author. Karla Starr explains how "lucky" can be learned using credible social science and captivating stories, leavened with keen humor that had me laughing on a plane (apologies to the guy in 6A!).
Chip Heath
4-time NYT bestselling co-author of The Power of Moments and Switch, former professor of Stanford business school