Most ideas are forgotten by Friday. I study the ones that aren't.
Behavioral scientist, systems thinker, and co-author of Making Numbers Count with Chip Heath (Made to Stick).
I help teams see the hidden systems that decide which ideas survive, then design data, strategy, and training that land and stay landed.
Making Numbers Count: The Evolution
Life After Metrics
Making Numbers Count was the result of researching and testing frameworks on numbers, communication, and cognition for years. The first few talks and workshops went well—but as I developed long-term relationships with clients, I started to notice the gaps between the book and real life.
When Your Map is on Fire
Sustainable Productivity
How can we hold it together when everything is falling apart? Systems thinking teaches us that everything has cycles and seasons; ebbs and flows. My first book, a Fast Company best book of 2018, Can You Learn to Be Lucky? Why Some People Seem to Win More Often Than Others, taught about the upswing. My third book, When Your Map is on Fire, teaches how to stay the course.
Books
Can You Learn to Be Lucky? was a Fast Company best book of the year.
Making Numbers Count was a WSJ-bestseller.
(I wrote 100% of one of them and most of the other 😉 )
Workshops
Straight from my brain to your organization. Like Chip Heath—but backwards, in high heels, and tech-savvy.
Partners Who Value Innovation & Clarity
From global brands and bold startups to thought leaders, I've helped diverse organizations clarify their messages and bottle their brilliance.
Square
Financial Planning Association
Morning Brew
Ziba
SHRM
Featured Collection
Latest Posts
Reviews & Testimonials
Luck seems elusive, a force well out of our control. But in this fun and persuasive book, Karla Starr explains how the choices we make that shape our fate — and offers smart, science-based advice for making luck break our way.
Dan Pink
NYT bestselling author of When and Drive
Karla Starr's Can You Learn to be Lucky is a rollicking journey through the land of luck—an entertaining and insightful tour of stories and science that explores the origins of luck, why some people are luckier than others, and how we can all raise our chances of become luckier by design. A wonderful book that manages to be fun, smart, and important all at once.
Adam Alter
NYU professor, NYT bestselling author of Drunk Tank PInk
Getting lucky is not about luck. It’s about being prepared and having the right attitude. Based on years of research and decades of hard-won experience, Karla Starr reveals how to navigate social judgment, find your own hidden talents, and “kick ass” at life—all with wisdom and humor.
Matthew Hutson
Author, The 7 Laws of Magical Thinking