Success is not final, failure is not fatal: it is the courage to continue that counts.
Karla Starr has written for O, The Atlantic, Slate, Popular Science, the Guardian, and the Los Angeles Times, and appeared on CBS Sunday Morning as an expert on luck. The recipient of a Best Science/Health award from the Society of Professional Journalists, she lives in New York and spends an inordinate amount of time lifting heavy things. Her first book, Can You Learn to Be Lucky? Why Some People Seem to Win More Often Than Others, was published by Penguin in 2018.
She has since co-authored The Hilton Effect with Made to Stick co-author Chip Heath. Starr currently helps organizations foster lucky traits in their employees and business practices.