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The Most Important Thing to Learn About Your Brain

Here’s the most important thing I ever learned about the way we see the world and process information…. The brain is in charge of two very different goals: 1. Successfully move our bodies around through space and time (accomplish tasks needed for survival) 2. Use as little energy as possible. Even though it accounts for Read More

How to find the right tools to write your book

After I signed papers for my book deal, I started reading everything I could about how authors actually write books. Why? I had never written a nonfiction book, yet I was under contract with a German corporation to write a book. What do the days of authors look like? Where do they even start? (I Read More

Chip Heath and Gretchen Rubin

What a day! I recently finished collaborating with Chip Heath, coauthor of Switch and Made to Stick. Next year is Hilton’s centennial, and Chip and I just spent several months researching the company to write The Hilton Effect together. It was exciting to learn so much about its history and impact on the hospitality industry. Read More

How to Make Smarter Decisions About What You Eat

Forming opinions about things is a process of noticing good/bad information until we’ve crossed a magical “I have decided what I think about this thing!” threshold. When you’re selecting between two different kinds of food—a salad or a brownie—how do you decide what to eat? Your choices depend on the marbles you pick up, information Read More

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Can You Learn to be Lucky: Why Some People Seem to Win More Often Than Others by Karla Starr

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