Steven Johnson on Serendipity

An oldie but a goodie:

I find vastly more weird, unplanned stuff online than I ever did browsing the stacks as a grad student. Browsing the stacks is one of the most overrated and abused examples in the canon of things-we-used-to-do-that-were-so-much-better. (I love the whole idea of pulling down a book because you like the “binding.”) Thanks to the connective nature of hypertext, and the blogosphere’s exploratory hunger for finding new stuff, the web is the greatest serendipity engine in the history of culture. It is far, far easier to sit down in front of your browser and stumble across something completely brilliant but surprising than it is walking through a library looking at the spines of books. With music blogs and iTunes, I’ve discovered more interesting new bands and albums in the past year than I did in all of my college years. I know radio has gotten a lot worse, but really — does anyone actually believe that radio was ever more diverse and surprising in its recommendations than surfing through the iTunes catalog or the music sites? It’s no accident that BoingBoing is the most popular blog online — it’s popular because it’s an incredible randomizer, sending you off on all these crazy and unpredictable paths.
Steven Johnson

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