The way we evaluate things is like a balancing scale: when we have no opinion about something, it’s empty. But once we start gathering positive and negative information, we start adding to the sides. If we’ve collected more positive information, eventually it starts leaning to one side:
If we hear a few negative comments about a brand, for example, it becomes easier to process negative information about that brand. Our brain is a lazy prediction-machine, and it gravitates towards information that confirms our hunches. It’s easy to back up our biases and hunches. Not only is it surprisingly difficult to
Years ago, my grandfather was diagnosed with lymphoma. In addition to that, people in my family suffered from hypertension, high cholesterol, diabetes, depression, anxiety, addictions, and many had a very hard time controlling their weight. But lymphoma was the last straw: I didn’t want to develop a chronic illness, so I decided to tackle things upstream and start taking better care of my health.
I thought that I’d just been dealt a pair of bad genes; no one in my family smoked or used drugs. We didn’t sit around all day eating. So our genes were causing all of these
Here’s the most important thing I ever learned about the way we see the world and process information…. The brain is in charge of two very different goals:
1. Successfully move our bodies around through space and time (accomplish tasks needed for survival)
2. Use as little energy as possible. Even though it accounts for 2% of our weight, the brain uses about 20% of our body’s energy. Unless we’re really motivated—given extra rewards, or come across a mistake we can’t avoid—we conserve energy.
Ergo, the Law of Least Effort
In Thinking, Fast and Slow by Nobel Prize-winning researcher Daniel
After I signed papers for my book deal, I started reading everything I could about how authors actually write books. Why? I had never written a nonfiction book, yet I was under contract with a German corporation to write a book.
What do the days of authors look like? Where do they even start? (I have a hunch that writers are especially prone to this “Am I doing it right?” fear because while we might get to see people writing articles in a newsroom, we get to see authors working on a book as frequently as we get to see